Type to search

How to Make Your Facebook Dynamic Ads Stand Out With Creative Templates


How to Make Your Facebook Dynamic Ads Stand Out With Creative Templates


Making your Facebook and stand out can be very hard, especially whilst the use of Dynamic Ads. Facebook has recently added an innovative tool that permits advertisers to personalize the arrival of their Dynamic Ads.

If you have been advertising with Facebook Ads for a while now, the chances are that you are no stranger to Dynamic Ads. Dynamic Ads help you display the right product to the right target market at the right time. The best problem is that your commercials aren’t attractive. Facebook’s new device is here to trade this.

Before launching this new device, Facebook had added overlays. Overlays appear over every photograph in your Dynamic Ads and are best for communicating charge and transport information instantly from your feed, as a consequence making your Dynamic Ad more enticing and informative.

Recently, and just in time for the vacation season, Facebook spruced up overlays in a manner that allows you to create an image template to sell your merchandise and make your Dynamic Ads pop-out in the customers’ feed and seize their interest.

Creating a custom template on your Dynamic Ad
You need to determine at the kind of Dynamic Ad you’ll use; single image or multi-product (carousel) Dynamic Ads. This will “dictate” whether you may be growing a square or a horizontal template.

For Single Image Dynamic Ads you may need to stick to these photo specs:

Ads by using Hooly
Recommended image size: 1,080 x 1,080 pixels
Required document length: Under 1 MB
Recommended element ratio: 1:1
File kind: Jpg or.Png

For Carousel (Multi-Product Dynamic Ads) you’ll want to follow these specs:

Recommended image length: 1200 x 628 pixels
Required file length: Under 1 MB
Recommended component ratio: 9: sixteen to 16:9
File type: Jpg or.Png

I use Photoshop, but you could use any photo-editing software or purchase vector photographs from a stock photo site and customise it to your liking. Have in thoughts that your product could be featured properly in the centre of the layout.

Picture: https://cdn.Business2community.Com/wp-content material/uploads/2018/eleven/facebook-dynamic-advert-template-photoshop-10.Png

An innovative template created in Photoshop

The ideal template needs to have a border and/or some ornament where the centre will be”loose” without a history. Once you are performed along with your template, be sure to keep it as a.Png to keep the transparency. If you don’t achieve this, your template will overlap your product image.

Setting up Dynamic Ads along with your custom ad template
Set up a brand new Dynamic Ads marketing campaign the manner you usually do (you could also pick to use your template to a present marketing campaign). Head over to Ads Manager and choose “Catalog Sales” as your campaign objective. Next, enter a campaign name, pick out your catalogue, and click on “Continue”.

On the advert set level, make sure which you define the goods you want to show in your commercials. By default, Facebook will show all the goods within the catalogue.

Image: https://cdn.Business2community.Com/wp-content/uploads/2018/11/facebook-campaign-catalogue-sales-product-set-nine.Png

Creating a product set at the set level
Creating a product set at the set degree

Now might be the proper time to create a product set that includes specific products, i.E. Products which can be in the bargain, merchandise with loose transport, merchandise which can be expensive or category of merchandise that participate in a particular action like Black Friday sale and so on.

Picture: https://cdn.Business2community.Com/wp-content material/uploads/2018/11/create-a-product-set-with-high-priced-merchandise-eight.Png

Creating a product set primarily based on merchandise. Source: Newsfeed.Org
Creating a product set primarily based on merchandise.

Complete the focused on information and then flow directly to the following step where you’ll create your ad. Here, you can pick out between the single photo or carousel advert format. Since I created a rectangular template, I will pick the carousel ad format.

Next, within the “Content” section scroll down to the “Creative equipment” alternative and click at the “Customise Images” button. Here is where you will personalize the seems of your Dynamic Ads.

Image result for How to Make Your Facebook Dynamic Ads Stand Out With Creative Templates

Adding catalogue information on
Adding catalogue records

In the “Creative Tools” talk container pick “Catalogue Information” and choose one of the beneath options:

Strikethrough price
Percentage off
Free transport
To use any of the above, say the proportion off, the corresponding statistics desires to exist within the product feed. If it doesn’t, then a mistake will seem and the selected data gained’t be displayed on the final ad.

You can personalize the font of your text and how it is displayed. Here are the alternatives you have:

Recommended for You
Webcast, December 18th: Optimizing Customer Engagement with User Intent

To customise the Shape of the price information (or any product information), you can choose from:

To customize the Font, you can select from the underneath options:

Droid Serif
Noto Sans
Nunito Sans
Open Sans
Open Sans Condensed
PT Serif
Roboto Condensed
Roboto Medium
For customising the form’s opacity, you may choose from:

As for the position of the shape, you may choose to place it at the:


Customising product feed facts
Customising product feed facts

I select to show the “per cent off” data in a pink rectangle to match it with my template.

Now which you are prepared and carried out here, we will move to the exciting part; importing your custom template. To achieve this, you want to head to the “Frame” tab!Image result for How to Make Your Facebook Dynamic Ads Stand Out With Creative Templates

Choose “custom” after which upload the template you created.


When you observe your photo template, test to peer if the whole thing is displayed effectively.

Here you could personalize the opacity, the scale of your template, and its position. Click “Done” whilst you end applying your changes.

Finish up with the ad creation manner as you usually do.

There you have it! You just created and applied a custom template in your Dynamic Ads.

This article has been at first published on Newsfeed.Org.


Beatrice Nelson

Explorer. Extreme communicator. Problem solver. Alcohol buff. Beer geek. Twitter nerd. Bacon lover. Food fan. Wannabe tv fanatic. Managed a small team deploying velcro in Bethesda, MD. Spent a weekend working with hobos in the financial sector. What gets me going now is merchandising plush toys in Ocean City, NJ. Garnered an industry award while merchandising dandruff for the government. At the moment I'm short selling Slinkies in New York, NY. Spent 2001-2006 researching terrorism in Salisbury, MD.