Your company probably needs local customers, right? More business through the door means a better bottom line for your company. Even if you’ve already invested in a digital marketing plan that addresses your SEO needs, you may not have yet optimized for local searches. Why does it even matter? With local SEO, company groups can do so much more. Take a look.

Local SEO is a way to promote your business based on location. This is key if you have a company with a brick-and-mortar location because your goal is to drive traffic to your physical location. These days, more than 95% of people use smartphones to perform mobile searches for companies near them, and if you’re not focusing on local SEO, company groups will be at the top of the rankings in those kinds of searches. Many realize the benefits of local SEO, and if you haven’t touched it yet, there’s never been a better time.

Selecting the Right Help

Just as you want a solid team on your side for your other digital marketing needs, local SEO demands professional help too. Professional teams can help you get a better return on your investments and see real results faster than you might on your own. Moreover, they can adjust your strategy to meet the changing search engine algorithms that can shift how and when your site is displayed in a customer’s results. How do you find a UK SEO company that can help, though? Follow these simple steps.

1. Look for a Local SEO Company: Local SEO and traditional SEO require a very different skill set. You’ll want to look for a team that specializes in local SEO. You’ll want a team that understands exactly what is needed to put you at the top of the local results. It starts with claiming you’re My Business listing from Google, but it goes much deeper than that. You’ll need a group that’s willing to help you build local landing pages for your locations, search various online directories to make certain that all of your contact information is correct, and follow the best local SEO practices for things like title tags and meta descriptions.
2. Find a Team with Good Reviews and Case Studies: There are hundreds of SEO professionals online today, and you want to find one that is as good as their promises to you. The best way to do that is to look through reviews, testimonials, and the case studies they provide. You want to know exactly what they can do for you, and often these three sources combined will help give you a better overall look at the company. You can even reach out to the clients mentioned in case studies to help get a better overall picture of the group you’ll be working with.
3. Look for Clear, Readable Metrics: Any local SEO company should be able to provide you with plenty of metrics at the end of a reporting period. A company that suggests they can’t isn’t the one you’ll want to short-list. Instead, find a team that offers you clear, easy-to-read reports regularly. Find one that can explain to you what they’ve done each month and what’s coming next month. Look for one that offers you reliable numbers and regular reporting, so you know exactly how well your local SEO campaign is paying off.

If you’re looking for a local SEO company that can help you do more with your website, give us a call. At Reposition, we don’t offer shiny SEO presentations about local SEO as if it were an abstract concept. Instead, we offer you a clear look at where you are now and where you could be when you work with us. We specialize in digital marketing as a whole, including local SEO, so we’re ready to meet your needs. Our experts offer proven success stories to ensure you get just what you need – more customers through the door. Ready to learn more about how we can help? Give us a call today to understand how we can help you gain the advantage of local SEO.

Author’s Bio:

Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of digital marketing, start-ups, branding, and customer acquisition strategies.

Hitesh is the CEO and Founder of Reposition Group, which encompasses several companies in the digital sector, including SEO.co.uk, Reposition.co.uk, and Bouncezap.com.